The business plans to expand across different geographies within India, starting from Delhi and Bengaluru, and also introduce some new flavours moving forward. Halo Top recently surpassed household ice cream names like Ben & Jerry’s and Häagen-Dazs, taking home the prize of best-selling ice cream pint in the country. However, we navigated through the situation by working on our website, and we have been growing 20-25 percent ever since,” he says.įor Varun, going D2C has been a “super enlightening experience.” Apart from an increase in customer engagement, Varun says it has helped in recognising customer-ordering patterns, and thus, helped the brand in serving its customers better. “When the lockdown was announced, the hubs were closed, and they were a big part of our revenues. Varun claims that the COVID-19 outbreak proved to be a wake-up call for the company as it realised that it needs to strengthen its (direct-to-consumer) D2C model to ensure that the disruptions caused by the pandemic do not impact the business. It has also partnered with 15 hubs in the city for distribution. The texture is great, the flavor lasts with you a little longer, and it has the best mouthfeel. Our number-one pick for Halo Top ice cream flavors is the mint chip. Sitting in Mumbai, I am not sure if my product will reach safely to a customer in Bengaluru,” Varun says, adding that the cold supply chain setups require a huge investment.Ĭurrently, the brand has tied up with Swiggy and Zomato in Mumbai. And it wasn’t that great when melted, so make sure you eat it shortly after it thaws from the freezer. See Halo Top's delicious flavour line-up ingredients: Milk ingredients, Eggs, Milk protein concentrate, Erythritol, Organic cane sugar, Maltodextrin (fibre), Organic strawberries, Vegetable glycerine, Natural flavours, Beet juice (colour), Whey protein concentrate, Gum arabic, Sea salt, Organic carob bean gum, Organic guar gum, Organic stevia extract.Contains: Milk, Eggs. Im a classic chocolate gal all the way, and Halo Tops chocolate ice cream (once left out for a little bit to thaw) is perfectly creamy with just the right amount of chocolate-y flavor. Though the color is a bit lighter than your typical chocolate ice cream, the flavor is all there. “It is easy to sell something on ecommerce, but it’s not possible with ice cream. Halo Top: This is a favorite flavor of mine. One of the arduous challenges the brand faced while developing its product was the shortcomings of the cold supply chain. Started by a fruit vendor's son, this ice-cream brand scoops up Rs 165 Cr annual turnover
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